FiFi & Friends

by Founder Tamara Ecclestone
FiFi & Friends

Discover our Gentle Yet Effective Products

Nature knows best when it comes to kind baby care. That’s why our kind baby care formulations are carefully created for your little ones by our dedicated team of natural skincare experts.

Fifi & Friends combine clever mixes of aloe vera, coconut and almond oil throughout our collection to create kind baby care that still looks, feels and smells great.

Tamara Ecclestone, Founder

“I have wanted to do something that involved parents, children and babies for a really long time. My world revolves around Fifi, so it was a natural thing to do.”

There is no right way or wrong way when it comes to parenting. I am excited to share and discover all that is to come with Fifi & Friends.

Kind Baby Care

Our collection is hypoallergenic, dermatologically tested, and free from parabens, sulphates, silicones and wheat.

The range includes organic aloe vera, organic coconut oil, avocado oil and sweet almond oil.

DERMATOLOGIST TESTED

HYPOALLERGENIC

SULPHATE FREE

PARABEN FREE

Natural products you can trust

Baby is at the heart of everything we do. Childbirth, Family, Health, Education and Lifestyle are just some of the areas we care about.

Fifi & Friends FAQ’s

WHY SHOULD I USE FIFI & FRIENDS PRODUCTS ON MY BABY?
There are many reasons! But in a nutshell: we’ve formulated our products specifically to ensure that they are super safe to use on newborns and sensitive and/or eczema prone skin.

Our formulas contain a minimum number of ingredients and we have eliminated all nasties, so no parabens, sulphates, silicones, or wheat are included in our products, We have used organic ingredients wherever possible. All of our products have gone through an intensive process of testing to ensure what you put on your baby is 100% safe and effective.

Our products are Hypoallergenic and Dermatologically tested. We believe our products are of the utmost quality and are loved by many mums already 🙂

DOES FIFI & FRIENDS TEST ON ANIMALS?
Absolutely not! We love all living creatures and our ethos is to support nature. In fact, all our products are vegetarian, and 11 out of 15 are vegan.

In the near future, we plan to be a completely vegan brand. We are in the process of obtaining our official international Cruelty-Free badge (it is a very long process!) and will be shouting about it once it arrives.

Our formulas contain a minimum number of ingredients and we have eliminated all nasties, so no parabens, sulphates, silicones, or wheat are included in our products, We have used organic ingredients wherever possible. All of our products have gone through an intensive process of testing to ensure what you put on your baby is 100% safe and effective.

Our products are Hypoallergenic and Dermatologically tested. We believe our products are of the utmost quality and are loved by many mums already 🙂

ARE FIFI & FRIENDS PRODUCTS ENVIRONMENTALLY FRIENDLY?
All our materials are recyclable, from our 100% biodegradable wipes to the boxes you will receive your order in. We have done our best to minimise the amount of packaging we use whilst ensuring you receive your products in perfect condition.

Our formulas contain a minimum number of ingredients and we have eliminated all nasties, so no parabens, sulphates, silicones, or wheat are included in our products, We have used organic ingredients wherever possible. All of our products have gone through an intensive process of testing to ensure what you put on your baby is 100% safe and effective.

Our products are Hypoallergenic and Dermatologically tested. We believe our products are of the utmost quality and are loved by many mums already 🙂